LIBRARIES OF LOVE
CREDITS
Art Director - Kunal Khade & Louie Smit
Copywriter - Kunal Khade & Louie Smit
BRAND
Spotify
TITLE
Libraries of Love
THE BRIEF
Spotify has begun to add audiobooks to its vast collection of audio content. However, most people are unaware that this option even exists. It was thus our job to create a campaign that will make listeners aware of Spotify's audiobooks in a way that will lure Gen Z without excluding Spotify's current users.
THE ANSWER
We found some of the most iconic music legends who spoke of love and stood up for what they believed. Then we aged them up to show what they would have looked like if they were still alive today.
After we found our muses, AI and plenty of research were used to create playlists of audiobooks they would have listened to if they were alive.
SO WE STARTED WITH A PROBLEM,
A CERTAIN LACK OF LOVE
AND BROUGHT LISTENERS TO THEIR HEROES'
UNFINISHED LIBRARIES OF LOVE.
THE CASESTUDY
DISCLAIMER:
This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.
