Art Director - Kunal Khade
Copywriter - Louie Smit
Patagonia has been trying to dissuade people from throwing away their old clothing. Unfortunately, many people are still discarding their clothes, believing that once it has been thrown away, it is not their problem anymore. It might not be their problem, but it is their responsibility.
These posters are attempts at making the audience take notice of the normalization of ‘dump’ landscapes because throwing away clothes does not solve the problem. It adds to it.
THROWING IT AWAY DOES NOT THROW AWAY THE PROBLEM
This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.