ME TIME KITS
CREDITS
Art Director - Kunal Khade & Louie Smit
Copywriter - Kunal Khade & Louie Smit
BRAND
Penguin Books
TITLE
Me Time Kits
THE BRIEF
To create new merchandise for Penguin Books that will enhance the reading experience for Gen Z readers.
THE ANSWER
With studies, work, and fighting against climate change, Gen Z hardly has the time to take a breather and relax, much less read a book. But what if we could combine reading time and self-care to help Gen Z get the rest they need? We proudly present to you the Me Time kits.
THE CASESTUDY
DISCLAIMER:
This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.
