2023

ME TIME KITS

THE PERFECT RELAXATION

CLIENT

Penguin Randomhouse Publishing

Gen Z, the multi - taskers going out of their way to do what's right have a lot on their plates. Me time is definitely needed. By combining self care routines and reading time, Penguin created the perfect Me Time kits, enhancing Gen Z's well being and reading experience.

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THE CASE STUDY

THE PROBLEM

Gen z, the generation going out of their way to do what's right, have a lot on their plates. Me time is definitely needed. However, with everything they have to do, they hardly have time to take care of themselves, much less read a book.

So, how could we help Penguin enhance Gen Z's reading experience?

THE SOLUTION

By combining skincare routines and reading time, we created the ultimate "Me Time" kits.

ME TIME KITS BY PENGUIN AND MORE

Penguin, in collaboration with some of the most loved brands, have created kits to help Gen Z relax.

Based on the mood of the day, each kit contains a variety of products that will help enhance their moods while they read.

ENHANCE YOUR MOOD WHILE YOU READ

"Me Time" kits are time based, each product informing users of the ideal amount of pages to read while they use the products.

We also suggested book genres that will go well with their mood.

EACH KIT CONTAINS A UNIQUE GUIDE

That way the customers won't damage their skin by using products in the wrong order or incorrect amount of time. They also get to keep track of their free time and reading.

ME TIME KITS – AVAILABLE ON PENGUIN'S WEBSITE

Readers can choose their preferred collaborating brand and which kit they need the most. In short, these kits are completely customisable.

CASE STUDY TIME! OR SHOULD WE SAY, TVC?

After we solidified the concept and designed the kits, it was time to make the case study.

Only, we didn't want to make another casestudy with the same structure that we always see. So we made a TVC - style one, instead.

it took a while, but we finished it in the end.

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ME TIME KITS

THE PERFECT RELAXATION

LIBRARIES OF LOVE ON SPOTIFY