2023

LIBRARIES OF LOVE

AUDIOBOOKS PLAYLISTS INSPIRED BY PAST MUSIC LEGENDS

CLIENT

Spotify

There is a lack of love and empathy we have all been feeling. Musicians are the greatest influencers, their minds filled with the pages they read. Unfortunately, the greats that used to fight for love are not with us anymore.

What if we could help inspire Spotify listeners with playlist of audiobooks that their role models would have listened to if they were still alive?

CLICK ON THE IMAGES FOR THE FULL, UNCUT VIEW

LIBRARIES OF LOVE

IN A WORLD WITHOUT LOVE, PEOPLE NEED ROLE MODELS

There is a growing lack of love and empathy. People need role models to look up to, to show them how to do the right thing and stand up for what they believe.

ROLE MODELS WHO STAND UP FOR WHAT THEY BELIEVE

Musicians are the greatest influencers, their minds filled with the pages they read.

Unfortunately, the greats that used to fight for love are not with us anymore.

SPOTIFY PRESENTS LIBRARIES OF LOVE

What if we could help inspire Spotify listeners with playlist of audiobooks that their role models would have listened to if they were still alive?

WHAT WOULD THEY HAVE LOOKED LIKE?

We started by researching past music legends involved in social activism.

After we found our candidate musicans we created older versions of them to show hat they would have looked like if they were still alive.

WHAT WOULD THEY HAVE READ?

We also combined our research with AI to create playlists of audiobooks that they would have listened to if they were still alive.

These scannables and playlists are fully functional. Scan it to try it out.

THE POSTERS

For the campaign to be a fully integrated campaign, we started by making posters for print and social media.

THE PLAYLIST YOU NEED

We also created horizontal mural posters with added hints of what listeners can expect to find on the audiobook playlists.

WE PUT THESE POSTERS EVERYWHERE

AS SOCIAL MEDIA AND IN - APP ADS

SUCH AS PLAYLIST SUGGESTIONS BASED ON LISTENERS' PREFERANCES

WE ALSO HAD INSTALLATION VANS

As a cherry on top, we also came up with vans that went to all the posts the musicans used to frequent and live in.

Functioning as installations, people were welcome to join us inside the vans where they could listen to the playlists and chill inside the retro space for a while.

LIBRARIES OF LOVE ON SPOTIFY

BACK TO WORK

WORK

CV + AWARDS

ABOUT

SIDE PROJECT

OTHER

LIBRARIES OF LOVE

AUDIOBOOKS PLAYLISTS INSPIRED BY PAST MUSIC LEGENDS

LIBRARIES OF LOVE ON SPOTIFY