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BENIGN
CREDITS
Art Director - Louie Smit
Copywriter - Louie Smit
BRAND
WWF
TITLE
Benign
THE BRIEF
To use Design for a good cause.
THE ANSWER
One of the reasons animal attacks take place is that the animal is unfamiliar with a human's smell. To prevent such attacks from happening again, BENIGN was created. A perfume range against animal attacks.
ANIMALS ATTACK DUE TO NOT RECOGNISING ANOTHER BEING'S SCENT.
What if we could recreate the odor of an animal and sell it as perfume?
DISCLAIMER:
This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.
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