THE WRONG IMAGE MAKES A DIFFERENCE
CREDITS
Art Director - Louie Smit
Copywriter - Louie Smit
BRAND
PEXELS
TITLE
The Wrong Image Makes a Difference
THE BRIEF
Pexels, the all-inclusive source of images, is updating its services to include one-on-one meetings with creative professionals as well as text-to-image generated photography. But how, in a world of Getty, Unsplash, and AI, how can we make Pexels stand out from the crowd?
THE ANSWER
Pexels has a secret technique that other image sources do not have - the Human Touch. With unedited, human-made images, creatives get the chance to choose their own end results and the purpose of their work. This opportunity to choose and create your own image is gold because, as I'm sure you will agree, using the wrong image makes a difference.
THE WRONG IMAGE MAKES A DIFFERENCE
THE POSTERS
THE MERCHANDISE
THE STUNT
THE COMMERCIALS
STORYBOARD
DISCLAIMER:
This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.
