GENERATION GOLD
CREDITS
Art Director - Kunal Khade & Louie Smit
Copywriter - Kunal Khade & Louie Smit & Reka Forgach
BRAND
Heineken
TITLE
Generation Gold
THE BRIEF
To create a branded experience where Heineken will have the opportunity to lead to social change.
THE ANSWER
We decided to connect two of the most ignored age groups in society, those being the elderly and Generation Z. By creating content where both polar generations can answer each other's questions and share their golden wisdom, we aimed to show that connection is possible.
This content was created by combining two places where we all feel the most comfortable - the living room and the outdoors.
DISCLAIMER:
This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.
