Art Director - Louie Smit
Copywriter - Louie Smit
H&M, Mayfair, Target
STIMS Sensory Indicating Tags
Improving the lives of those with Sensory Processing issues.
Ah, yes, clothes. Hate it or love it, we all use it. However, if you happen to have skin sensitivities or problems with sensory overload, then you're probably wishing to go without it, especially when it's time to buy new ones! Why?
Well, you see, while there are certain signs like the sun hinting that we should wear sunglasses or a crowd being a clear sign that you should put on your headphones, there's no indication of texture.
What if there was a way to indicate texture
without needing touch,
that would avoid meltdowns in public?
DOWNLOAD THE APP
SCAN & DETECT YOUR CLOTHES
GENERATE INDICATING ICONS
PRINT OUT THE LABELS
ENJOY A SENSORY-CALMING DAY
This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.